Why DonorFlow

Your CRM tells you who gave. We tell you who's about to stop.

The average nonprofit loses 60% of first-time donors within 12 months — and never knows it's happening until the next campaign comes back short. DonorFlow exists to end that. We turn donor retention from a quarterly post-mortem into a weekly operating rhythm.

The hidden cost of "we'll look at retention next quarter."

60%

of first-time donors never give again

94 days

average time between a churn signal and a missed gift

5–7×

cost to acquire a new donor vs. retain one

For a nonprofit running a $5M annual fund, that translates to roughly $1.8M in recoverable revenue walking out the door each year — silently.

The shift

From reactive fundraising to operating discipline.

Without DonorFlow

Spreadsheet stewardship

Lapsed-donor reports run quarterly, after the gift is gone
Major gift officers prioritize by gut and recent contact
Re-engagement campaigns blast everyone, retention barely moves
Board asks 'why did giving drop?' and nobody has a clean answer

With DonorFlow

After 90 days

Predictive stewardship

Every donor scored weekly with explainable churn risk
Major gift officers get a ranked portfolio every Monday
AI-drafted, human-approved outreach lifts retention 30%+
Board sees recovered LTV, forecast accuracy, and audit trails

Outcomes

What our customers measure within one year.

+34%

Donor retention lift

$1.4M

Recovered lapsed gifts

6.8×

Faster outreach cycle

41%

Lapsed donor reactivation