Two plans. That's it.

Free for as long as you want. Premium when you need a partner.

Most nonprofits never pay us a cent — the free plan covers up to 2,000 donors with the entire platform. When you're ready for full implementation and a dedicated success manager, we'll talk.

Free forever

Starter

For small and growing nonprofits. Everything you need to stop losing donors — free, for the lifetime of your account.

$0
Up to 2,000 donors
  • Up to 2,000 donors
  • Up to 3 team seats
  • The full core loop — Dashboard, Donors 360, Segments, Campaigns, Reports
  • AI Insights (10 per month) & Segment Copilot
  • Standard integrations (CRM, Shopify, WooCommerce, WordPress)
  • Email + community support
  • No credit card. No time limit. No performance fee.
Locked on Free — unlock with Premium
  • Unlimited AI Insights & auto-drafted outreach
  • Call Center module with agent assignment & call scripts
  • Advanced churn-prevention automations
  • A/B testing & multi-channel campaigns (SMS + WhatsApp)
  • Custom AI brand voice trained on your past campaigns
  • SSO / SAML, audit logs, role-based permissions
  • Priority support + dedicated success manager
For serious teams
Premium

Custom partnership

For nonprofits past 2,000 donors who want a real partner — full implementation, a dedicated success manager, and senior accountability for outcomes.

Custom
Built around your org's size and goals
  • Unlimited donors, seats, and workspaces
  • Everything locked in Free — fully unlocked
  • Full white-glove implementation — we migrate your data, build your segments, launch your first campaigns
  • Dedicated Customer Success Manager
  • Custom AI brand voice training on your historical campaigns
  • SSO / SAML / SCIM, signed audit trails, data residency
  • Custom integrations & private API access
  • Quarterly business reviews + executive sponsor
  • Priority support with a 4-hour SLA, 24/7 for critical issues

Free is the real product

Not a 14-day trial. Not a watered-down sample. The full platform, free up to 2,000 donors, forever.

Premium is a partnership

We migrate your data, build your segments, launch your first 3 campaigns, and stay on call. You don't implement — we do.

Enterprise-ready governance

SSO, signed audit trails, data residency, and quarterly reviews with a senior sponsor. Your finance and IT teams will approve us in one call.

Common questions

Is Starter really free forever?

Yes. Up to 2,000 donors, unlimited seats, the full core loop, AI features, and standard integrations. No credit card required, no time limit, no performance fee. You only need Premium when your donor base grows past 2,000 or you want us to run implementation for you.

What happens at 2,000 donors?

Nothing breaks. We'll reach out to discuss Premium when you cross the threshold, but your account keeps working. The conversation is about whether you want a dedicated CSM and white-glove implementation — not about cutting you off.

What does 'full implementation' mean?

We do the work. Data migration from your existing CRM, segment design tailored to your donor base, the first 3 campaigns built and launched with you, integrations wired up by our team. Most orgs are live in under 30 days.

Who is the dedicated success manager?

A named senior person who knows your program, joins your weekly or biweekly check-ins, reviews campaign performance with you, and escalates internally when you need engineering or product help.

How is Premium priced?

Custom — based on donor volume, integration complexity, and the level of ongoing support you need. Most Premium customers land between $25k and $250k per year. We'll model it transparently on the sales call.

Do you offer nonprofit discounts?

DonorFlow is built for nonprofits — the prices listed are already the nonprofit price. Registered 501(c)(3) and global equivalents get a verification badge in their workspace.

Start free today. Talk to us when you're ready for more.

Most teams never need to pay us. The ones that do, do because they want a partner — not because they have to.